Bilibili (BILI) Is Up 10.6% After AI-Fueled Profitability Shift and Buyback Plan - Has The Bull Case Changed?
Bilibili has recently reported a shift toward sustained profitability, with positive EBIT, expanding operating margins, stronger free cash flow, and accelerating advertising growth supported by AI and high-quality long-form content. Management’s decision to launch a share buyback program, alongside continued investment in AI-powered tools and new games, signals a focus on monetization efficiency and disciplined capital allocation as the platform scales. We’ll now examine how Bilibili’s...
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