Google tests expanded video limits in Performance Max

Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15.

Why we care. Video is increasingly central to Performance Max performance, but the current five-video cap forces trade-offs. Advertisers often have to choose between formats or ratios, limiting coverage across YouTube, Discover and other placements.

What’s changing. With up to 15 videos per Asset Group, advertisers would be able to include multiple creatives while still covering all three major video ratios. That means less need to fragment campaigns or duplicate Asset Groups just to accommodate different video formats.

Between the lines. This change would make consolidation easier for brands running multiple video variations, improving creative testing without sacrificing reach or structural simplicity.

What to watch. Google hasn’t formally announced the update, suggesting it’s either in testing or rolling out gradually.

First seen. This update was spotted by Growth Marketing Manager Molly Pritchard showing the new option on LinkedIn.

The bottom line. A higher video cap may sound minor, but for Performance Max advertisers, it could unlock better creative coverage with fewer compromises.