SEO spending will drop as brands prioritize real-time social performance
Marketing leaders are reallocating spending toward social, prioritizing user engagement, and reducing focus on traditional SEO tactics. The shift reflects marketers’ desire for speed, flexibility, and clear ROI signals. But it also shows the growing need to balance long-term brand building with short-term, engagement-driven wins. Brands should rebalance—not replace—channel mix by defining engagement benchmarks and KPIs that tie directly to brand lift, evaluating influencer impact beyond vanity metrics, and protecting core SEO efforts that support long-term discoverability.
What's Your Reaction?
Like
0
Dislike
0
Love
0
Funny
0
Angry
0
Sad
0
Wow
0
