Digital Marketing & SEO

Google to require separate product IDs for multi-channe...

Google will require separate product IDs for online and in-store items from Marc...

How to use LinkedIn targeting in Microsoft Advertising

Here's how LinkedIn professional attributes support intent, automation, and crea...

A 5-step framework for year-end PPC reports that resona...

Show leaders how PPC performed, why results changed, and what to do next, with t...

Google to allow Prediction Markets ads under strict rules

Google will allow ads for federally regulated prediction markets in the U.S. sta...

A 90-day SEO playbook for AI-driven search visibility

Answer-first content, structured data, and authority signals shape AI-driven sea...

How to earn brand mentions that drive LLM and SEO visib...

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentio...

2026 PPC trends to get ahead of now

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements w...

Google Ads adds shortcut button to Change history

Google Ads added a Change history shortcut that lets advertisers jump directly t...

Google Ads upgrades Creator Partnerships with search an...

Google Ads upgraded Creator Partnerships with new creator search and management ...

Google tests blue Send button that replaces AI Mode in ...

As you type your query, the AI Mode may disappear and show you a blue Send butto...

Top 10 PPC news stories 2025 on Search Engine Land

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with ...

Top 10 PPC expert columns of 2025 on Search Engine Land

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC col...

Top 10 SEO expert columns of 2025 on Search Engine Land

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns go...

Google December 2025 core update rollout is now complete

This is the third core update of 2025 and it took over 18 days to complete.

Google algorithm updates 2025 in review: 3 core updates...

Google is confirming fewer and fewer search algorithm updates, but that doesn't ...

Top 10 SEO news stories of 2025

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These ...